:root{
  --blue:#0B57FF;
  --blue-2:#1f5eff;
  --orange:#FD891A;
  --orange-soft:#fff3e6;

  --text:#23293b;
  --muted:#667085;
  --line:#e6edf7;
  --panel:#f8fbff;
  --panel-2:#eef4ff;
  --white:#ffffff;

  --shadow-sm:0 10px 30px rgba(11,87,255,.08);
  --shadow-md:0 18px 50px rgba(11,87,255,.12);

  --radius-xl:32px;
  --radius-lg:24px;
  --radius-md:18px;

  --container:1180px;
}

/* RESET */
*{box-sizing:border-box;}
html,body{height:100%;}
body{
  margin:0;
  font-family:"Poppins",system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;
  color:var(--text);
  background:#fff;
}
img{max-width:100%;height:auto;display:block;}
a{color:inherit;text-decoration:none;}

.container{
  width:min(var(--container), calc(100% - 48px));
  margin:0 auto;
}

/* HEADER */
.site-header{
  position:sticky;
  top:0;
  z-index:50;
  background:rgba(255,255,255,.94);
  backdrop-filter:blur(10px);
  border-bottom:1px solid rgba(0,0,0,.06);
}
.header-row{
  min-height:86px;
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:18px;
}
.brand-word{
  font-family:"Grandstander",cursive;
  font-size:60px;
  font-weight:700;
  line-height:1;
  color:var(--blue);
  letter-spacing:.2px;
}
.nav-links{
  display:flex;
  align-items:center;
  gap:24px;
  font-size:14px;
  color:#2f3550;
}
.nav-links a{
  padding:8px 4px;
  opacity:.88;
  transition:.2s ease;
}
.nav-links a:hover{opacity:1;}
.nav-links a.active{
  color:var(--blue);
  font-weight:700;
  opacity:1;
}

/* HERO */
.how-hero{
  position:relative;
  overflow:hidden;
  padding:56px 0 32px;
  background:
    radial-gradient(circle at 15% 10%, rgba(11,87,255,.08) 0, transparent 22%),
    radial-gradient(circle at 85% 15%, rgba(253,137,26,.12) 0, transparent 18%),
    linear-gradient(180deg, #ffffff 0%, #f8fbff 100%);
}
.hero-shell{
  max-width:940px;
  margin:0 auto;
  text-align:center;
}
.hero-chip,
.section-chip{
  display:inline-flex;
  align-items:center;
  gap:8px;
  padding:10px 16px;
  border-radius:999px;
  background:#fff;
  border:1px solid rgba(11,87,255,.10);
  box-shadow:var(--shadow-sm);
  color:var(--blue);
  font-size:13px;
  font-weight:600;
}
.how-title{
  margin:18px 0 16px;
  font-family:Poppins, sans-serif;
  font-size:64px;
  font-weight:800;
  line-height:1.05;
  color:var(--blue);
}
.how-desc{
  margin:0 auto;
  max-width:860px;
  color:var(--muted);
  font-size:17px;
  line-height:1.85;
}
.hero-badges{
  display:flex;
  justify-content:center;
  flex-wrap:wrap;
  gap:12px;
  margin-top:28px;
}
.hero-badge{
  display:inline-flex;
  align-items:center;
  gap:8px;
  padding:12px 16px;
  border-radius:999px;
  background:#fff;
  border:1px solid rgba(11,87,255,.10);
  color:#3b4563;
  font-size:14px;
  font-weight:500;
  box-shadow:var(--shadow-sm);
}
.hero-badge .dot{
  width:10px;
  height:10px;
  border-radius:999px;
  background:var(--orange);
}

/* SEÇÕES */
.audience{
  padding:70px 0;
}
.audience-alt{
  background:linear-gradient(180deg, #ffffff 0%, #fbfdff 100%);
}
.audience-header{
  max-width:940px;
  margin:0 auto 34px;
  text-align:center;
}
.audience-kicker{
  margin:16px 0 12px;
  font-family:Poppins, sans-serif;
  color:var(--blue);
  font-size:44px;
  font-weight:800;
  line-height:1.1;
}
.audience-desc{
  margin:0 auto;
  max-width:850px;
  color:var(--muted);
  font-size:15.5px;
  line-height:1.85;
}

/* STEPS */
.steps-grid{
  display:grid;
  grid-template-columns:repeat(4, 1fr);
  gap:22px;
  align-items:stretch;
}
.step-card{
  position:relative;
  overflow:hidden;
  background:linear-gradient(180deg, #ffffff 0%, #f8fbff 100%);
  border:1px solid rgba(11,87,255,.10);
  border-radius:28px;
  padding:24px;
  min-height:260px;
  box-shadow:var(--shadow-sm);
  transition:.25s ease;
}
.step-card:hover{
  transform:translateY(-4px);
  box-shadow:0 18px 38px rgba(11,87,255,.12);
  border-color:rgba(11,87,255,.18);
}
.step-card::before{
  content:"";
  position:absolute;
  top:0;
  left:0;
  width:100%;
  height:5px;
  background:linear-gradient(90deg, var(--blue), var(--orange));
}
.step-badge{
  width:64px;
  height:64px;
  border-radius:20px;
  display:flex;
  align-items:center;
  justify-content:center;
  margin-bottom:18px;
  background:linear-gradient(180deg, #f3f7ff 0%, #fff4e8 100%);
  border:1px solid rgba(11,87,255,.12);
  color:var(--blue);
  font-size:22px;
  font-weight:700;
  box-shadow:0 8px 18px rgba(11,87,255,.08);
}
.step-text{
  margin:0 0 18px;
  color:var(--muted);
  font-size:15px;
  line-height:1.8;
}
.step-title{
  margin:0;
  font-size:18px;
  line-height:1.3;
  font-weight:700;
  color:var(--blue);
}

/* BENEFITS */
.benefits-block{
  padding:10px 0 80px;
}
.benefits-soft{
  background:linear-gradient(180deg, #fbfdff 0%, #ffffff 100%);
}
.block-head{
  max-width:920px;
  margin:0 auto 28px;
  text-align:center;
}
.block-title{
  margin:16px 0 0;
  font-family:Poppins, sans-serif;
  font-size:44px;
  font-weight:800;
  line-height:1.1;
  color:var(--blue);
}
.benefits-grid{
  display:grid;
  grid-template-columns:repeat(4, 1fr);
  gap:22px;
}
.benefit-card{
  background:linear-gradient(180deg, #ffffff 0%, #f8fbff 100%);
  border:1px solid rgba(11,87,255,.10);
  border-radius:28px;
  padding:24px;
  box-shadow:var(--shadow-sm);
  transition:.25s ease;
}
.benefit-card:hover{
  transform:translateY(-4px);
  box-shadow:0 18px 38px rgba(11,87,255,.12);
}
.benefit-top{
  margin-bottom:18px;
}
.benefit-number{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  min-width:44px;
  height:44px;
  padding:0 12px;
  border-radius:999px;
  background:var(--orange-soft);
  border:1px solid rgba(253,137,26,.22);
  color:var(--orange);
  font-size:14px;
  font-weight:700;
}
.benefit-title{
  margin:0 0 10px;
  color:var(--blue);
  font-size:22px;
  line-height:1.2;
}
.benefit-text{
  margin:0;
  color:var(--muted);
  font-size:15px;
  line-height:1.8;
}


/* FOOTER */
.site-footer{
  background:var(--orange);
  color:#fff;
  padding:40px 0 8px;
  margin-top:0;
}
.footer-grid{
  display:grid;
  grid-template-columns:1.1fr .9fr;
  gap:20px;
  align-items:start;
  padding-bottom:16px;
}
.footer-logo{
  font-family:"Grandstander",cursive;
  font-size:40px;
  font-weight:700;
  line-height:1;
  color:var(--blue);
  letter-spacing:.2px;
  margin-bottom:8px;
}
.footer-text{
  margin:0 0 12px;
  color:#fff;
  line-height:1.6;
  max-width:420px;
  font-size:14px;
}
.footer-social{
  display:flex;
  gap:10px;
}
.footer-social a{
  width:34px;
  height:34px;
  border-radius:8px;
  border:1px solid rgba(255,255,255,.4);
  display:inline-flex;
  align-items:center;
  justify-content:center;
  color:#fff;
}
.footer-links{
  display:grid;
  gap:6px;
  justify-items:end;
  text-align:right;
}
.footer-links a{
  color:#fff;
  font-weight:500;
  font-size:14px;
}
.footer-bottom{
  border-top:1px solid rgba(255,255,255,.35);
  padding:10px 0;
  color:#fff;
  font-size:12px;
  text-align:left;
}

/* RESPONSIVO */
@media (max-width:1100px){
  .steps-grid,
  .benefits-grid{
    grid-template-columns:repeat(2, 1fr);
  }

  .franchise-shell{
    grid-template-columns:1fr;
  }

  .footer-grid{
    grid-template-columns:1fr;
  }

  .footer-links{
    justify-items:start;
    text-align:left;
  }
}

@media (max-width:980px){
  .header-row{
    min-height:auto;
    padding:16px 0;
    flex-direction:column;
    align-items:center;
    gap:14px;
  }

  .nav-links{
    display:flex;
    flex-wrap:wrap;
    justify-content:center;
    align-items:center;
    gap:12px 16px;
    width:100%;
  }

  .brand-word{
    font-size:40px;
  }

  .how-hero{
    padding:42px 0 24px;
  }

  .how-desc{
    font-size:15px;
    line-height:1.8;
  }

  .audience{
    padding:56px 0;
  }
  
.how-title{
font-size:42px;
}

.audience-kicker,
.block-title{
font-size:34px;
}

.franchise-title{
font-size:36px;
}

  .franchise-lead{
    font-size:30px;
  }
}

@media (max-width:720px){
  .container{
    width:min(var(--container), calc(100% - 32px));
  }

  .how-title{
    font-size:40px;
  }

  .audience-kicker,
  .block-title{
    font-size:34px;
  }

  .franchise-title{
    font-size:38px;
  }

  .franchise-lead{
    font-size:26px;
  }

  .steps-grid,
  .benefits-grid{
    grid-template-columns:1fr;
  }

  .step-card,
  .benefit-card{
    min-height:auto;
  }

  .franchise-shell{
    padding:28px 20px;
    border-radius:26px;
  }
}